Partners Marketing Push: Dell EMC Arms Partners with New MDF Resources

“It’s huge,” said Sonia St. Charles, CEO of Davenport Group, a national solution provider based in St. Paul, Minn. “By putting all of this into one place with quite a bit of collateral materials and resources, it makes it much easier for partners to go and find. It’s a really smart strategy.”

The institute comprises eight courses for Dell EMC Platinum and Titanium partners, and seven courses for Gold partners, Cook said. “The courses are dedicated to enhancing [partners’] acumen around marketing, helping them scale their marketing awareness, scale their training,” she added.