Dell EMC Partner Program Officially Launches with Aggressive Incentives

Sonia St. Charles, CEO of Davenport Group, told The VAR Guy the new program lives up to its marketing promises of being simple, predictable and profitable. A Dell partner since 2008, St. Charles said that while the previous Dell program was very robust and generously rewarded sales activity focused on their storage, server and network products, its level of complexity was frustrating. “It was difficult to accurately predict your rebate level,” she said. “Dell EMC did a great job of listening to their channel partners and designing a program that addressed all of our concerns.”